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Pricing With a 40,000 ft. View

Main Takeaway With strong consumer spending and inflation uncertainty, restaurants should proactively evaluate pricing strategies. State of the American Consumer Inflation: Rose 0.3% in June as tariff impacts are more understood (source) GDP: Surged to 3% in Q2, beating the 2.3% forecast (source) Spending: Advanced retail sales accelerated 1% in July above a 0.3% estimate (source) Consumers: Remain resilient with low unemployment and rising hourly earnings (source) Source Quantiiv’s Take:...

Main Takeaway Restaurant brands are executing on their strategy to win back consumers who continue to navigate economic headwinds. State of the American Consumer April CPI was 3.4% roughly in line with expectations but well above the stated 2.0% target (source) US consumer sentiment’s 12.7% decline is the lowest reading in 6-months driven by western based consumers (source) The economy added 175,000 jobs in April missing expectations by 28% (source) US GDP grew 1.6% in Q1, missing the...

Main Takeaway Restaurant brands must get creative in managing their value equation and regaining traffic as consumers adjusts to economic headwinds. State of the American Consumer March inflation ran hot for the third straight month rising 3.5% (source) Monthly inflation can misrepresent the long term impact felt by consumers: 12-Month Inflation: car insurance +22%, vehicle maintenance +8.2%, and beef +7.6% 3-Year Cumulative Inflation: all goods +17%, food away from home +20%, housing and...

Main Takeaway Economic uncertainty and traffic headwinds raise the stakes for menu price increases. State of the American Consumer December inflation of 3.4% ran hotter than expected (+0.2% vs forecast) driven by slow moving indicators - shelter (+6.2%) and car insurance (+20%)Food away from home continues to remain above core inflation at 5.2% (source) Credit card delinquencies surpassed pre-pandemic levels while borrowers making the minimum payment climbed above 10% (source) Consumer...